During your visit to this Atlanta, Georgia attraction, explore what’s inside the World of Coca-Cola. From interactive exhibits like Coca-Cola World’s 4-D Theater to the Vault of the Secret Formula, you will experience something new and inviting around every corner of the World of Coca-Cola. The World of Coca-Cola also offers dining in Pemberton Café and shopping in the Coca-Cola Store.
Tour the World of Coca-Cola
Level One
Lobby
Your visit to the World of Coca-Cola starts the minute you enter the Lobby, featuring large Coca-Cola bottles crafted from different materials around the world. In the background, a world music style medley of Coke jingles from the last 60 years arranged by Stephen James Taylor can be heard.
Coca-Cola Theater
Pass through the Coca-Cola Loft and enter the Coca-Cola Theater. As you make your way through the Loft, a collection of artifacts that date back to 1896 offer a nostalgic look at Coca-Cola’s advertising history. Inside the theater, join Coca-Cola for a celebration of life’s Moment’s of Happiness, a six-minute introductory film.
The Hub
Following Moment’s of Happiness, enter into the Hub and explore the World of Coca-Cola’s exhibits. Meet and have your photograph taken with Coca-Cola’s most beloved character, the Coca-Cola Polar Bear. Visit the Vault of the Secret Formula where the legendary secret formula for Coca-Cola is kept. In Milestones of Refreshments you can discover the story of the Coca-Cola Company. Be sure to get a behind-the-scenes look at the bottling process in Bottle Works.
Level Two
4-D Theater
On the second level of the World of Coca-Cola, you will find the 4-D Theater. Follow a mad scientist in search of the “Secret Formula” during this multi-sensory movie experience. Exiting the theater, the Live Positively Portrait Wall let’s you discover how the Coca-Cola system benefits people and communities around the globe.
Pop Culture Gallery
Discover how fans of Coca-Cola have made the brand an icon of popular culture in the Pop Culture Gallery. As you make your way through Pop Culture Gallery you will see trinkets made from used Coca-Cola cans and bottles as well as an array of Coca-Cola themed collectible items. Works of art by Andy Warhol, Norman Rockwell, Howard Finster, Steve Penley and Haddon Sundblom adorn the walls.
Perfect Pauses Theater
Perfect Pauses Theater showcases the best in Coca-Cola’s advertising efforts over the years in three short films. Magic Moments features memorable Coca-Cola advertisements from the United States, Animation Celebration looks at animated Coca-Cola-themed advertisements and International Festival showcases recent Coca-Cola advertisements from around the world.
Taste It!
The Museum’s Taste It! exhibit will take your taste buds on an adventure around the world. Learn about and try different Coca-Cola products, from Coca-Cola Classic to the Italian apéritif Beverly.
Shopping in the Coca-Cola Store
Be sure to stop by the Coca-Cola Store, located on the second level of the World of Coca-Cola. Decorative items, apparel, accessories and one-of-a-kind art pieces related to the Coca-Cola Company are available to purchase.
- The World of Coca-Cola is ADA compliant. Complimentary wheelchairs are available to check out from the World of Coca-Cola ticket windows located at the main entrance. A photo ID is required.
- World of Coca-Cola ambassadors are available throughout the facility to answer any questions you may have about the World of Coca-Cola.
- Pemberton Café, located adjacent to the World of Coca-Cola, serves burgers, hot dogs, fresh salads and sandwiches, and a selection of vegetarian items. Tempting treats such as hand-dipped ice cream, floats, cakes, pies and cookies are also available to purchase.