During your visit to this Kansas City attraction, enjoy a self-guided tour that will take you on a behind-the-scenes look at the creativity that defines Hallmark. Watch a film in the Hallmark Visitors Center’s theater created for Hallmark’s centennial, discover interactive displays and exciting exhibits that explore the rich history and creative spirit of Hallmark and be sure to stop by the gift shop to purchase items unique to the Hallmark Visitors Center.
What You Will See
Hallmark Centennial Film
Settle into the Hallmark Visitors Center’s theater and watch the Hallmark centennial film. The 13-minute film orients visitors with the greeting card company and features video clips from the “Hallmark Hall of Fame” television series.
Hallmark Live
Experience the remarkably talented group of artists, painters, writers, sculptors and master doodlers of Hallmark. Hallmark Live let’s you meet the creators of some of Hallmark’s most popular products like Keepsake Ornaments and hoops&yoyo.
Bow Machine
A favorite Hallmark attraction for all ages is the bow machine. Push a button and watch Hallmark’s bow machine create a star-shaped bow you can take home to remember your visit to the Hallmark Visitors Center.
Winston Churchill Art
In the Winston Churchill Art exhibit, appreciate firsthand the art of Sir Winston Churchill and learn about Churchill’s connection with Hallmark. Be sure to stop by the Visitors Center’s front desk and ask for a limited edition Winston Churchill postcard.
Hallmark Hall of Fame
See classic clips from Emmy award-winning television series “Hallmark Hall of Fame.” The Hallmark Hall of Fame exhibit includes over 60 years of award-winning television programming and the talented actors and actresses the series has attracted.
Maxine
Maxine, created by cartoonist John Wagner, comes to life at the Hallmark Visitors Center. Learn about Maxine’s beginning, her creator John Wagner and be sure take a photo with the first and only greeting card character to move from the card aisle into popular culture.
Augmented Reality
Hallmark Visitors Center’s state-of-the-art Augmented Reality display demonstrates how the imagination of Hallmark creators is brought to life. Stand in front of a camera and watch in dismay as a crown magically appears on your head. Visitors who wish can send their photo to their email address as a remembrance of their time at the Hallmark Visitors Center.
- While items specific to the Hallmark Visitors Center are available to purchase onsite, those who wish to explore all Hallmark has to offer are invited to visit the large Hallmark Gold Crown store located on the second level of the nearby Crown Center shopping complex.
- Monday through Friday between 1 p.m. and 2 p.m., a writer, illustrator, designer, photographer or sculptor will be at the Hallmark Live exhibit to talk with visitors.