You are here :Home > Show & Spiritual > Myrtle Beach > Broadway at the Beach



Broadway at the Beach, Myrtle Beach, SC

Unique shopping, dining and attractions await you at Broadway at the Beach as part of our Myrtle Beach, South Carolina group motorcoach vacation package.  Set on 350 acres, in the heart of Myrtle Beach, South Carolina, Broadway at the Beach opened in 1996 and is Myrtle Beach’s top tourist attraction.

Broadway at the Beach Logo

Broadway at the Beach

View of Jimmy Buffet's Margaritaville Restaurant

Dine at Broadway at the Beach Restaurants

Exterior View of Boradway at the Beach

One-of-a-kind Shopping

Broadway at the Beach Logo Broadway at the Beach
View of Jimmy Buffet's Margaritaville Restaurant Dine at Broadway at the Beach Restaurants
Exterior View of Boradway at the Beach One-of-a-kind Shopping

Visiting Broadway at the Beach

During your visit to Broadway at the Beach, enjoy one-of-a-kind shopping with dozens of stores, galleries boutiques and quaint markets that together provide a fun and diverse environment for all.  With many appetizing restaurants and a wide variety of light-bite eateries, Broadway at the Beach has something to satisfy every palate.  Broadway at the Beach also offers some of Myrtle Beach’s most exciting and popular attractions.

Broadway at the Beach Shopping

Along the colorful avenues of Broadway at the Beach’s waterfront New England, Caribbean, Charleston Boardwalk and Heroes Harbor villages are over 100 of the most inviting shops and boutiques, selling accessories, jewelry, apparel, shoes and gifts. If you are looking for the latest accessories, visit Claire’s, Heartfire, House of Style, Lids, or Sunglass Hut. Jewelry shops at Broadway at the Beach include A Silver Shack, Bijuju, Allure and SC Jewelers. Find the latest fashions in shops such as Blondie’s, Body Central, Broadway T-Shirt Co., Denim Exchange, Fresh Produce, Fric N’ Frac, Gemini Boutique, Ron Jon Surf Shop, Paradise, Tango Bay Clothing Co., Tiki Jim’s and Victoria’s Secret. With Birkenstock, Comfortable Soles, Rack Room Shoes and the Shoe Boutique, you are sure to find just the shoes you have been looking for. Broadway at the Beach also boasts a wide selection of gift and souvenir stores including Boardwalk Winery, Coastal Outfitters Pro Shop, Crabby Jack’s General Store, Embroidery Paradise, It’s Sugar, M.R. Ducks, Magnet Madness, Man Cave Store, Myrtle Beach Harley Davidson, Out of Africa, Pepper Palace, Splash and Vintage House.

Broadway at the Beach Restaurants

Let your culinary curiosity run wild at Broadway at the Beach, featuring a host of mouth watering, hunger satisfying restaurants and cafés serving everything from burgers to seafood. Restaurants at Broadway at the Beach include Amici’s Bistro, Broadway Louie’s, Capriz Italian Feast, Good Time Charley’s, Hard Rock Café, Jimmy Buffet’s Margaritaville, Joe’s Crab Shack, Johnny Rockets, Planet Hollywood, Key West Grill and Yamato Steak House Japan. Lighter fare can be found at Auntie Anne’s, Ben and Jerry’s Ice Cream and Yogurt, Cold Stone Creamery, Cupcakes by Cravinley’s, Froyoz, Kohr Family Homemade, River Street Sweets, Starbucks Coffee, The Fudgery and Wee R Sweetz.

Attractions at Broadway at the Beach

Broadway at the Beach boasts award-winning attractions that range from a renowned aquarium, to live entertainment theater shows and carnival style rides along the boardwalk. The Dangerous Reef, a 750,000 gallon all around shark tank, the Sea-for-Yourself Discovery Center and Dive Shows await you at Ripley’s Aquarium. Experience the world’s greatest live tribute show at Legends in Concert, or visit the Palace Theatre as the music of Frankie Valli and the Four Seasons comes to life in Hot Jersey Nights. Favorite carnival style rides along Broadway at the Beach’s boardwalk, including spinning teacups and a carousel, entertain visitors of all ages.  

Travel Tip

-  Special events take place at Broadway at the Beach throughout the year. Visit the official Broadway at the Beach website to find out more information about special events taking place during your visit.